Article 9 - Sponsorship
IT MUST BE AUSTRALIA ! & SPONSORSHIP - World Bowls May
Editors comments - Drakes Pride Director Peter Clare visited
Australia in February and while there made some interesting
observations on bowling 'down under'.
It's February, the temperature is due to peak at 36°C, the
greenkeepers are flooding the Greens, with water, each evening to
keep the speed in check - I must be in Australia.
I was visiting the Drakes Pride Australian Agent and
distributors and also, perhaps, more importantly the bowlers
themselves. So I was able to attend the First Test between England
and Australia at the Merrylands Bowls Club in the Parramatta
District of Sydney. This is the Club that the Jack High tournament
was held in 1997, for the last time.
What I, even as a supporter of the English team, could not quite
understand was why the Australians had chosen to give away their
'Home' advantage by playing indoors on carpet. Surely most other
sporting fixtures the Home side looks to gain a little help from
local knowledge and playing conditions. Yet the indoor carpet at
Merrylands was chosen for the series so giving if anything an
advantage to the Visitors.
Steve Glasson and Kelvin Kerkow have some knowledge of playing
on carpet, but Mark Jacobsen has very little and yet they were
playing the English guys who had come over from the Indoor season
back in the U.K. Even Tony Alcock when interviewed made mention of
the fact that the England team were at home on the carpet. This
should not detract in anyway from the England team who played very
well and were pushed hard by the Australian team.
Perhaps the venue choice was down to the strength of the T.V.
company who recorded the series and the sponsors involved with the
event. From the Australian perspective they must have been
disappointed as England took the series 3 - 1, Steve Glasson in his
singles game at least stopped the Series being a complete 'tin hat'
and saved some pride for the Australians. Given his singles record
he must be pushing the selectors for a Commonwealth Games spot. He
of course plays with Drakes pride, so perhaps I am biassed!! (note
both Steve Glasson and Kelvin Kerkow became prominent players
whilst using Drakes Pride bowls)
It was pleasing that the T.V. was there and that they will also
record the Welsh and Northern Ireland teams when they play their
matches of the International Series. The Australians did slip up by
using the wrong flag for the England team, the used the Union Flag
- will the Welsh and N. Ireland teams accept the Union Flag
when they visit I wonder!!?
All you keen bowlers who have Sky have, I am sure, been watching
the Test series. The T.V. Companies all examine their ratings to
assess whether they have enough viewers to attract the advertisers,
so I hope all who could watch did so. It will be no use complaining
that the media shows no interest in bowls and that it is difficult
to find sponsors for the game if those who could watch did not turn
on to watch.
Those who did watch the Series would have, I am sure, noticed
the colourful 'team shirts' worn by the Australians, which makes it
much easier for the 'non-bowling' spectator to follow the action
- this must be good for the sport.
The number of actual spectators was also encouragingly good
apart from the evening matches when the numbers dropped
dramatically. Perhaps the moves in Australia to follow New Zealand
with one organisation to control both the Men's and Ladies' game
will help. As I strongly believe, based on experience of attending
both Commonwealth and Pacific tournaments that where both men and
ladies play at the one venue during the one tournament it has much
more spectator appeal. With better spectator numbers this can be
used to attract sponsors and higher sponsorship monies.
Some form of additional attraction is required back in the UK -
where on my return the Home Internationals (Mens) were being played
and yet it was only in a few National Newspapers that any articles
or reports could be found. Given a cricket test or Triple Crown
rugby, then the papers would be full.(note since this time even the
Daily Telegraph has dropped its reports and now it seems bowls only
gets into local papers when a 'local bowler' has done well).
Perhaps that is enough of a 'political paragraph in support of
bringing together the different associations in each of the Home
Countries, bring both economy to them and make the tournaments more
attractive to both spectators and sponsors.
In closing I should mention that the Drakes Pride Australian
agent has moved from Adelaide to of all places Clare Valley
and lives just outside the small town of Clare. So it was quite a
strange experience to see my surname up on so many buildings.
I played bowls at the Clare Bowling Club and allowed the
Australian to beat me 21-7. I must admit that it took some four
ends before I was able to keep my bowls on the rink. It must have
been my Crown green bowls delivery that was too strong on a 17 sec.
Green. Clare Valley has some 25 or more wineries, so perhaps that
also could explain the problem of my game!!
©Peter Clare 1998-2009 - © E.A. Clare & Son Ltd 2018.
This article can only be reproduced in part or whole with the
permission of E. A. Clare & Son Ltd.