Article 8 - Coloured Bowls
Article 8 - COLOURED BOWLS Will they
catch on?
If you had asked me that question
prior to 1999, when in the January of that year coloured lawn bowls
became legal, my answer would have been no. I would even admit to
being one of the people who were against the introduction of
coloured bowls and therein lies this months article.
So with a little bit of history thrown in I would explain my
reluctance and why perhaps I have been "converted" not fully but
sufficiently to admit that some of my reasons to reject them were
wrong.
Coloured bowls are in fact not "new", as early as 1949
composition coloured bowls where available (see picture).
However they where only legal for crown green bowls and in the
early 1970s Taylors of Glasgow offered coloured Crown Green Bowls
which were sold at 50% higher price than the standard black
variety. Drakes Pride in the early 80's made special crown green
blue and red sets to be used for the final stages of the Midland
Bank Crown Green bowls competition held in Rhyl. So coloured bowls
where not really something that new and it was of course possible
to coat composition bowls in any colour required. This technique
was used in lawn bowls for a specially sponsored tournament in
Australia in the early 90's when each bowler had bowls and clothing
matching in colour so that the spectators could more easily follow
the game. This idea was used more recently at the BUPA competition
last year (2001) and the World Indoor Bowls Championships this year
so perhaps nothing is "that new".
Therefore based on my experience of coloured bowls and the demand
or should I say lack of demand from crown green bowlers, I could
not foresee a demand building up for coloured bowls from the more
conservative and greater regulated lawn bowler. The other main
consideration from a company perspective was the cost of holding
even more material so that the bowler could have a choice. Our
stock of powder and mouldings for just black and speckled brown
made our Company accountant ask questions about stock rotation!
There is also our concern for the specialist bowls shops and their
stock holding. How could they be expected to hold a selection of
makes, models and colours?
You only have to think about this problem with just black
bowls bear in mind that there are 9 sizes of bowl quite often in a
choice of two weights (Drakes Pride can offer lightweight as
well!), they can be with or without grips and they can be in
several models. At Drakes Pride we only have the two main models
(refers to 2001 UK information only) so that could be 72 individual
sets of bowls required to be stocked in just our own make in black
for a specialist to offer a customer a choice. Add to that brown,
green, blue, dark blue, red and maroon plus the other manufactured
models and you have some idea of the size of the problem. So
perhaps you can see why I thought it might not be particularly
beneficial to the game of bowls to introduce colours.

Some of the arguments put forward for the introduction of
coloured bowls I can accept for example using them for coaching
must enable the coach to more easily pick out from the mat the
"head" and explain the situation rather than having to always walk
to the "head" to explain. It was also argued that coloured bowls
would appeal to the younger players but then cost of ownership come
into consideration. It has certainly been apparent to my company
that overseas players had taken more readily to coloured bowls than
UK players. It was not until coloured bowls where used in the
recent TV tournaments that the interest and the sales of coloured
bowls improved in the domestic markets. From my own perspective
anything that helps provoke an interest in the sport of bowls
outside the current participants must be a good thing for the
sport.
The fact that National newspapers were willing to write about Carol
Ashby, as a person being somewhat outside the usual perception of a
lady bowler is good for the sport! As it gives the press and media
something to write about. The fact that a team of bowlers
representing their country may all be playing with the same colour
of bowl does help to develop the team identity and spirit. Equally
those other players who wish to be individualistic can now make
there own statement on the green and this is where having
characters whether we or the authorities approve of them or not is
also good for the sport. Take snooker for example the number of
people who would watch a snooker match with Hurricane Higgins
playing was far greater than perhaps some of the even more
successful players such as Steve Davies, so from both a sponsors
and spectators view Hurricane Higgins was more "interesting"!
So part of my change of heart is that coloured bowls do allow
for players to show their characters and we also decided from a
Drakes Pride point of view to help the bowls specialist shops in
that coloured bowls are also offered as bespoke bowls i.e. they are
made to order and the customer can select not only the colour but
the type of grip there emblem etc.
(Since this article was written coloured Lawn Bowls are now very
well accepted. In fact the proportion of coloured bowls increases
each year. So the range of colours has increased for example this
year, 2008, Drakes Pride offer bowls in the following colours
Red, Dark Blue, Mid Blue, Speckled Blue, Black with a Red Speckle,
Maroon, Speckled Maroon, Magentta and Green. For Crown Green
melamine can not be used due to the weight but coloured crown green
are available from Drakes pride in their Harlequin range of
colours).

Since 2009 more speckled colours have been added to the range, not
only of Drakes Pride but also the other manufacturers - so to see
the current range of colours visit the Drakes Pride web site - www.drakespride.co.uk
© Peter Clare 2009 - ©E.A. Clare & Son Ltd. 2013. This
article can only be reproduced in part or whole with the
permission of E. A. Clare & Son Ltd.